If you are a direct marketer in higher education, generating and converting leads is the lifeblood of your business. No wonder companies spend as much as 25% of their revenues on sales and marketing.

Often the marketing leadership at schools are being asked to grow their enrollments without increasing this ratio – while in midst of a highly competitive landscape. And the challenges you face are complex: thousands of leads, hundreds of lead vendors, dozens of campaigns and numerous vendors and software technologies.

Marketing automation software can address these challenges. The Sparkroom Enrollment Marketing Automation Suite provides a centralized platform that allows you to easily manage your online marketing activities, while implementing industry-leading best practices –including automated lead capture, scrubbing and delivery, vendor management, media planning, lead scoring, lead nurturing, and powerful end-to-end performance analysis of all of your direct response channels.

With Sparkroom, you can:

• Gain a unified view of marketing performance across all your key systems.
• Proactively manage and make changes to vendor campaigns in real-time, while sharing key performance data with lead vendors.
• Understand the performance of every lead, regardless of the channel.
• Align marketing with enrollment targets.
• Immediately improve the performance of your marketing spend and turn more leads into students.

Learn more about the benefits of Enrollment Marketing Automation for Higher Education.

Not in Higher Education? Sparkroom also serves the Mortgage Lending market.