Sparkroom Joins The Conversation

Today, St. Patrick’s Day, Sparkroom is doing two things. First, we are finally announcing our Series A financing from Matrix Partners. We say finally because we actually closed the financing in May 2007 and have been hard at work building an amazing service and introducing it to an initial set of customers. Nick Beim, who has been working with us developing the company for the last 18 months, joined our board in May 2007. Secondly, and more importantly, we are joining the online marketing and lead generation conversation after operating in stealth mode for the past year. In the coming weeks, we are excited to share the premise behind our company, our core values and what we hope to add to the marketplace. But first, what is Sparkroom doing?

Put simply, we are in the lead performance optimization business. We help large buyers of internet leads dramatically improve the efficiency and effectiveness of their marketing investment. We are starting in the mortgage industry and have already driven significant performance improvements for our first set of customers. How do we do it? Sparkroom Lead IQ, our hosted technology platform, closes the loop between the cost to purchase leads and the profitability of each lead source and each filter. But visibility into the data is only the first step. Sparkroom Lead Performance Optimization includes an Account Management team of lead buying and online direct marketing experts who work with customers every day to drive improved marketing efficiency.

Thanks for visiting us. More soon…

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