Sparkroom Launches Lead Market Analytics
Today we announced the launch of Sparkroom Lead Market Analytics. Read the full release here. We believe that this new product is important. Why? Because it begins to deliver transparency to an opaque and confusing market. Information is power. Transparency is inevitable in an online world where there is lots and lots of data. What Lead Market Analytics does is simple. It provides lead buyers with the tools and data to benchmark their performance vs. an aggregated industry data set. This is important because it helps buyers figure out what they are good at — where their competitive advantage lies.
A couple of key points to make:
- To get access to the data, you have to contribute data. We call this community. You have to participate to gain the benefits.
- Your data will always be anonymous. Competitors will not be able to identify any individual lender. This is the power of having data aggregated across an entire market. Very powerful.
Lead Critic covers it here.
Let us know what you think. We are at the LendingTree Summit in Charlotte this week and the Targus Online Lead Quality Summit in Vegas next week.