Sparkroom Launches Lead IQ for EDU
Nine months ago, we announced the release of Sparkroom Lead IQ 1.0, a lead performance optimization platform customized to the needs of marketers and lead buyers in the mortgage industry. Today, we launched Sparkroom Lead IQ 2.0, a lead optimization platform for the higher education industry. Read the full release here. It has always been part of our vision to extend our platform across multiple lead generation categories and today we make that vision reality.
Schools like University of Phoenix, Capella University and Career Education pioneered online direct response marketing and continue to be among the largest buyers of online media. To market efficiently and effectively, schools need sophisticated software platforms to manage and measure their lead sources. Sparkroom Lead IQ delivers that platform. As we have been out visiting with schools over the past month to share our progress and get feedback on the platform, the feedback has been unanimous the product is “ground-breaking”, “generations ahead of existing solutions”, and my favorite, “thank you.”
We look forward to talking more about our work with schools in the coming months.
ps more blogging is a New Year’s resolution that we plan on keeping!