CUnet + Sparkroom = Big Win for EDU Marketers

Today, we are excited to announce that we have signed a definitive agreement to be acquired by CUnet, a leading provider of performance media and interactive marketing services for higher education marketers. It is a great opportunity that will bring Sparkroom’s industry leading enrollment marketing automation platform to the hundreds of schools that currently partner with CUnet.

What is going to change for Sparkroom? Our clients should know it starts with “business as usual” with the same great team, same great products, and same commitment to driving innovation in the marketplace. On top of that, we are going to be able to execute against our mission with a lot more resources behind us. Over the coming months, you will see us working closely with CUnet to deliver a broad array of interactive marketing products to the higher education marketplace.

Why does this acquisition make sense? Primarily because CUnet and Sparkroom share a common vision for how marketing will evolve for career colleges. We see increasing investments in interactive marketing together with increasing investments in technology to manage that spend more efficiently. Some schools will want cutting edge technology solutions and we deliver it. Some schools will want performance media and interactive media management solutions and we deliver it. Some will want an integrated suite of products and services delivered on a common platform and we will deliver that as well.

We expect the deal to close in February of this year and the entire Sparkroom team is excited to join the CUnet team. We are looking forward to increasing our investment in our software platform and dramatically scaling our customer base.