Mar.24.10
Marketing and Lead Generation Stats
At the end of January, Sparkroom released the results of a survey by we sponsored that asked professionals in higher education marketing questions about where they are focusing their online marketing efforts, what’s working, and what isn’t. The survey offered some interesting benchmarks for schools in 2010 – I’ve pulled out a few of the more interesting numbers below. If you haven’t seen these results yet, as we approach the end of the first quarter, now might be the perfect time to see how you and your school compare.
Some notable findings are:
- Increased Lead Spending
Schools are overwhelmingly keeping their resources focused on lead gen for 2010. Virtually all respondents indicated that they are planning to increase or maintain their spending on lead generation next year (69% and 17% respectively). Just 7% plan to decrease spending. - Technology Trends
The survey found that the vast majority (90%) of large schools (those with a total enrollment over 20,000 students) are using in-house resources and technology to manage their lead generation activities.
There are a number of other interesting data points – from lead response times to call centre effectiveness, as well as a ranking of top priorities and concerns for 2010. To see a summary of the results, check out the press release here or contact me at sales@sparkroom.com to request the full report.