ABOUT US

Sparkroom was founded to give lenders insight into the performance of their internet leads for the first time. By combining a sophisticated analytics platform with dedicated Account Management from professional lead buyers and direct marketers, Sparkroom Lead Performance Optimization closes the loop on internet leads. Sparkroom clients gain unprecedented clarity into the financial impact of each lead source, segment and filter. Armed with this data – and supported by Sparkroom’s lead buying expertise – lenders can invest in the leads that grow their business most profitably. In real-time. Every time.

Sparkroom is a privately-held firm funded by Matrix Partners, a leading venture capital firm and other private investors.