It’s always good to close out the year on a high note, and as we approach the holidays, I’m excited to say that we’re adding another industry leader to the growing roster of school partners that have chosen Sparkroom.  The team at Grand Canyon University (http://www.gcu.edu) has selected the Sparkroom Enrollment Marketing Automation platform to help manage inquiries from prospective students, while increasing the level of transparency they have throughout the recruitment and enrollment process.

In an environment where transparency and regulatory compliance are crucial, more and more schools are turning to technology to improve and streamline processes.  As we approach 2011, I’m confident that we’ll see more schools follow the lead of GCU and others that are demanding real-time data on every student inquiry, increasing accountability across the board.

We are thrilled to be working with the entire GCU team. Happy holidays.

Sparkroom announced two very important milestones today. Firstly, and most importantly, we announced that Premier Education Group (PEG) is now working with Sparkroom. PEG’s brands include Branford Hall Career Institute, Salter College, The Salter School, Seacoast Career Schools, Suburban Technical School and Harris School of Business. We are thrilled to be working with Tony McPeck and his team and are excited to help them solve some of their most pressing sales & marketing issues.

Secondly, we are pleased to announce Sparkroom Lead Deliver, which PEG is implementing. Lead Deliver performs real-time lead capture, scrubbing and distribution and is integrated with leading CRM platforms in the EDU vertical. Tony captured the essence of the product when he said:

“We have always managed our vendor relationships in-house but we have lacked a technology platform that can aggregate, validate and distribute our leads quickly and efficiently. We selected Sparkroom Lead Deliver to solve those problems.”

See the press release here.  We look forward to a great partnership with PEG and to continued adoption of the Lead Deliver product in the marketplace.

Earlier this year, we launched Lead IQ for the education vertical. Yesterday, we announced a milestone relationship for our company with U.S. Education, which operates its schools under the Apollo College and Western Career College brands and is a division of DeVry Inc. We met Jason and Andy earlier this year and were immediately impressed by them as smart direct marketers and business people. The good news for us is they liked what Lead IQ could do for them. Andy said it best in the press release: “By implementing the Lead IQ platform, we expect to make better business decisions and drive increased operational efficiency, ultimately allowing us to scale our business more quickly.”

We look forward to a long and fruitful partnership with US Ed.