MANAGED SERVICE

Sparkroom Lead Performance Optimization includes an Account Management team of lead buying and online direct marketing experts from the mortgage industry. The team works with you on a daily basis to optimize your lead acquisition program and manage the tactical interactions with your lead providers. A dedicated Account Manager works as your partner to continuously evaluate lead performance, and adjust your program according to your volume, conversion and budgetary goals.

Lead acquisition program development and maintenance. Your Account Team will customize a lead buying program that is tightly aligned with your target products and segments. We assume the administrative burden of daily interaction with your lead providers, handling tasks such as the establishment and ongoing management of filter settings, credits and returns and managing invoice reconciliation. We ensure you only pay for the leads you should by screening out bogus leads, validating leads against your established filter or cap settings and buying the leads that will give you the consistent volume and performance you need to grow your business profitably.

New lead provider analysis. Our industry experts help you find and manage new sources of leads to expand your portfolio of lead sources. This provides you with important flexibility in the face of volume, quality or pricing fluctuations and allows you to capitalize on high-performing lead sources in advance of your peers.

Performance Analysis and Optimization. Daily monitoring of lead performance allows you to make data-driven decisions about your lead sources, filters and segments and make rapid adjustments based on changing market conditions. Sparkroom provides completely unbiased recommendations about lead optimization and helps you look beyond simple cost per closed loan measures which paint an incomplete picture of lead performance. Sparkroom allows you to understand which lead sources ultimately drive the most revenue and profit, helping you increase profit per closed loan.