Sparkroom Hires Online Lead Generation Experts Chris Meerschaert and Jon Moises

Former Quicken Loans Executives to Run Account Management Organization

Toronto/Charlotte - August 27, 2008 – Sparkroom, Inc. (www.sparkroom.com), a leading provider of Lead Performance Optimization solutions for the lead generation industry, announced the appointment of Chris Meerschaert as Vice President of Account Management and Strategy and Jon Moises as Senior Director of Account Management. Meerschaert and Moises, who previously led online lead generation efforts for Quicken Loans, will be responsible for heading Sparkroom’s expanding account management team, driving success for the company’s rapidly growing customer base and building deeper relationships with lead providers. Moises and Meerschaert will also be charged with implementing best practices for lead treatment and distribution across the entire Sparkroom customer base.

Prior to joining Sparkroom, Meerschaert spent twelve years in product marketing and business development at Quicken Loans, where, together with Moises, they built the internet lead generation channel into the largest source of demand for Quicken Loans and managed one of the largest marketing budgets in the online lead generation category. Meerschaert is a thought leader and frequent speaker at online lead generation industry events. Prior to joining Sparkroom, Jon Moises spent six years at Quicken Loans where he was focused on customer acquisition and managing relationships with online lead providers. Both Meerschaert and Moises are joining the company from Adchemy, a leading online customer acquisition company.

"We are thrilled to add talented individuals with Chris and Jon’s depth of knowledge and experience to our team," said Jamie McDonald, Sparkroom’s chief executive officer. "Their track record of success in the online lead generation industry is unparalleled and will help Sparkroom drive enormous value for our customers."

Added Meerschaert, "Sparkroom has a unique position in the lead generation industry with an enormous opportunity to drive value for both buyers and seller of leads. Sparkroom Lead IQ provides lead buyers with crucial and timely insights into the performance of their different marketing channels and segments. This enables Sparkroom customers to attain the same level of sophisticated analytics and expertise that gives market leaders a competitive advantage in the marketplace – without requiring a large investment in custom software development or additional people. Jon and I are excited to turn our attention to creating new opportunities for Sparkroom’s customers to grow their business profitably."

About Sparkroom

Sparkroom is a leading provider of Lead Performance Optimization software and services, a solution that uniquely combines Sparkroom Lead IQ, a hosted business intelligence platform with expert account management services to give online lead buyers the tools and expertise needed to measure, manage and optimize their lead acquisition spending. Sparkroom’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their online lead buying activities and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. Founded in early 2007, Sparkroom is privately-held, with funding from private investors and Matrix Partners. For more information, visit www.sparkroom.com.

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