LEAD IQ

Manage, measure and optimize lead performance.

Lead IQ allows you to measure end-to-end lead performance from lead to student to graduation and beyond. Easy-to-use dashboards, alerts and reporting provide visibility into every online and offline lead source. Slice-and-dice capabilities provide unprecedented insight into performance by lead source, affiliate, campaign, call center team, product or program, demographics, geography, search keywords and many other dimensions. The product easily integrates with your existing systems, and includes pre-built connectors to popular CRM, SIS and back-end systems.

The product includes:

Dashboards. Easy-to-use and highly configurable dashboards measure volume, pipeline conversion, cycle times, lead provider and campaign performance, call center team performance, lead budgets and spend, funnel activity, revenue and marketing return on investment.

Configurable on-demand dashboards Lead Deliver - Dashboard

Pivot Analyzer. Powerful slice-and-dice capabilities support the analysis and identification of sweet-spots and areas of improvement in your marketing, recruitment or enrollment across a broad range of dimensions.

Pivot analyzer for ad hoc
segmentation and analysis		 Lead Deliver - Dashboard

Alerts. Daily alerts to track critical volume, lead spend, and pipeline activity.

Proactive email alerts for push
notification of performance data		 Lead Deliver - Dashboard

Campaign & Filter Management. Tracks and manages lead costs and filter settings by source and campaign and maintains a complete history of changes to support 100% accurate costing of leads.

Campaign management
across every channel		 Lead Deliver - Dashboard

Advantages:

  • Understand the performance of every lead, regardless of the channel
  • Optimize against your strongest performance segments and eliminate waste in areas that are not yielding results
  • Increase conversion rates and lower your acquisition costs
  • Objectively compare the cost of each campaign against the value of every resulting acquired customer or student, in order to gain a true view of the return on investment of every marketing dollar spent
  • Leverage scorecards to hold vendors accountable for performance
  • Measure marketing and enrollment performance from a single frame of reference and align targets across the organization.