LEAD NURTURE
Implement best practices email marketing and engage more deeply with leads.
Lead Nurture allows you to implement best practices email marketing campaigns which are tightly coordinated with a lead as it progresses through the admissions funnel. Supported by the industry-leading ExactTarget email marketing platform, marketing staff can rapidly develop content which is tailored based on campus, program or other attributes contained in the lead.
Deeply integrated with Lead IQ and Lead Deliver, Lead Nurture also allows real-time insertion of new leads into your email marketing database, automatic transfer of updated lead data and milestone updates, and Lead IQ analytics to measure campaign results in real time.
With Lead Nurture’s comprehensive email marketing capabilities, you can generate real-time response email upon lead submissions, and trigger lead nurturing emails based on elapsed time, admissions funnel progression, and specific lead outcomes. Dynamic content support also allows personalized email content based on lead data and behavior patterns, while underlying technology and deliverability tools ensure your messages get delivered to the inbox.
Advantages:
- Engage more deeply with leads through highly targeted email content and sophisticated, automated multi-step interactions.
- Eliminate manual integration between your lead database and email marketing database.
- Automate sophisticated multi-step interactions.
- Reduce delays between lead activity and corresponding triggered generation of tailored email content.
- Create segmentation rules against lead data to generate highly targeted lists.