LEAD PERFORMANCE MATTERS
Sparkroom is the first Lead Performance Optimization solution for industries that rely on online lead generation as a crucial marketing channel, including higher education and mortgage lending. We bring together a best-in-class analytics software platform with lead buying expertise to give you the tools and support needed to ensure a consistent, cost-effective volume of the best performing leads optimized for your target products and segments.
Your Sparkroom account team is supported by online direct marketing experts from the lead generation industry who understand how to maximize the ROI of your lead spend.
Invest in the most profitable leads. Gain clarity on the performance of lead sources, segments and filters. Stop buying the leads that don’t perform and buy more profitable leads that your sales or enrollment teams can close.
Leverage lead buying expertise. With Sparkroom, organizations get critical expertise that is so difficult to keep on staff. Your Sparkroom account team includes professional lead buyers and direct marketers with years of experience marketing and buying leads. We work with you every day to make data-driven recommendations on lead optimization, and optionally can manage the administrative burden of dealing with your lead providers.
Expand your roster of lead providers. Our account management team’s deep relationships with lead providers and unbiased view of lead performance allow you to easily expand the number of lead providers you use, insulating you from changes in lead quality, volume, pricing or performance. We manage your expanded lead portfolio with real-time scorecarding of all your lead sources, segments and filters, increasing the predictability of your lead volume and allowing you to swiftly capitalize on high-performing lead sources.
Outperform your peers. Focus your sales or enrollment team’s efforts on the best performing leads and measurably increase conversion rates, revenue per unit, and gross margin. Reduce bogus leads and ensure that people in your call centers are working the most profitable leads available.