MANAGED SERVICE
Support from professional and unbiased lead buyers and direct marketers.
The members of our account management team are direct marketing and lead generation experts who have managed some of the largest budgets in the lead generation industry. Our account management team can tailor the managed service according to your needs, ranging from basic monthly analysis and reporting to fully outsourced management of all aspects of your lead generation programs. Because we are not affiliated with any lead providers, Sparkroom can provide you with trusted assessment and management of your lead performance.
Available services include the following:
Lead acquisition program development and maintenance. Your account team can customize a lead buying program that is tightly aligned with your target products, programs and business goals. We can assume the administrative burden of daily interaction with your lead providers handling tasks such as the establishment and ongoing management of filter settings, credits and returns, and managing invoice reconciliation. We ensure you only pay for the leads you should and buy the leads that will deliver the consistent volume and performance you need to grow your enrollment profitably.
New lead source analysis. Our industry experts can help you find and manage new sources of leads to expand your portfolio of lead sources. This provides you with important flexibility in the face of volume, quality or pricing fluctuations and allows you to capitalize on high-performing lead sources in advance of your competitors.
Performance Analysis and Optimization. Your account team can perform ongoing monitoring of lead performance to allow you to make data-driven decisions about your marketing campaigns and rapidly adjust to changing market conditions. We provide unbiased recommendations about lead optimization and help you look beyond simple cost per lead measures which paint an incomplete picture of lead performance. Sparkroom allows you to understand which lead sources ultimately help you best achieve your recruitment and enrollment targets.
Operational Best Practices. Sparkroom’s account team can conduct a deep review of your existing call center processes from initial receipt of lead through to contact, appointment and subsequent enrollment, in order to provide specific programs and strategic guidance to increase conversion.
Advantages:
- Gain on-demand access to direct marketing and lead generation expertise
- Allow resource-constrained organizations to focus on their recruitment and enrollment functions
- Leverage industry best practices
- Maximize the use of Sparkroom’s Enrollment Marketing Automation product suite