Sparkroom Nurture is a comprehensive email marketing solution that allows you to automatically respond to student inquiries with highly targeted email content and sophisticated, automated multi-step interactions. Supported by the industry-leading ExactTarget email marketing platform, marketing staff can rapidly develop content tailor-based by campus, program, or other attributes. Sparkroom Nurture provides real-time insertion of new leads into your email marketing database, automatic transfer of updated lead data and milestone updates, and Sparkroom Discover analytics to measure campaign results in real time.
Sparkroom Nurture allows you to implement best practices-based email marketing and engage more deeply with prospects as they progress through the admissions funnel.
- Personalize interactions with prospects through highly targeted email content
- Automate sophisticated multi-step interactions while eliminating time-consuming and error-prone tasks
- Reduce delays between inquiry activity and corresponding triggered generation of tailored email content
- Create segmentation rules against inquiry data to generate highly targeted lists