2010 Lead Generation Benchmarking Survey by ForProfitEDU.com
How much are schools spending on enrollment marketing? Where are they focusing their marketing efforts? How does your school compare in terms of technology adoption? Lead purchases? Lead response times? Priorities?
These are all questions that education marketers grapple with as they allocate budgets and make decisions for the future. And it’s not surprising when you consider that sales and marketing expenses average over 25% of revenues for the majority of for-profit schools, with a growing proportion of that dedicated to online marketing. Despite this, there are very few objective resources that address online marketing in the education sector.
In an effort to establish some benchmarks and identify current trends and best practices, www.ForProfitEDU.com, in partnership with Sparkroom, launched a brief survey among professionals in higher education. The survey was conducted by iTracks Research between December 1 and December 16, 2009 among 102 professionals directly involved with marketing in the higher education sector. The result was an insightful report that details ten key findings from the survey.
To request a copy of the full report, please email sales@sparkroom.com with your name, full contact information including school email, and school affiliation/title. Please also include “Survey Request” in the subject line.