SOLUTION DETAILS
Understanding and acting on lead performance requires highly-specialized tools and market expertise that are difficult for organizations to retain in-house. Sparkroom combines a hosted analytics platform with expert account management services to manage, measure and optimize your lead acquisition program.
Sparkroom Lead IQ. Sparkroom Lead IQ is web-based, hosted and fully-managed. The solution closes the loop between closed product or enrollment data, and lead source, segment and filter information to measure end-to-end lead performance from lead to balance sheet. A comprehensive analytics platform allows us to optimize your lead acquisition program in real time, and gives your staff unparalleled transparency into lead performance. The solution includes:
Dashboards and Analytics. Our solution measures what matters. Customizable, data-rich dashboards provide powerful insight into lead volume, filter and budget performance. Data visualization allows graphical representation of historical trends and lead source scorecarding in real-time. Easy-to-use multi-dimensional analysis capabilities provide the insight needed to identify top- and bottom-performing lead sources, filters and segments. With this information, we help you optimize your lead spend in order to close more units.
Filter Management. Tracks and manages filter configurations by lead providers and maintains a complete history of filter settings for each lead source such as lead cost, volume caps, days of week, and target filter attributes. Supports the accurate costing of leads, even for notoriously complex pricing and closing fees.
Budget and Target Management. Provides complete transparency to track established budget and volume targets against actual operating results, as well as forecast weekly and monthly outcomes based on current trends.
Alerts. Customizable alerts to track critical volume, lead spend, conversion, and pipeline activity.
