ENROLLMENT MARKETING AUTOMATION FOR HIGHER EDUCATION
Schools choose Sparkroom to automate their lead delivery and to gain real-time visibility into the performance of all their direct response marketing channels. The result: faster, data-driven decisions that drive marketing efficiency and business profitability. You can immediately improve your enrollment marketing with the ability to:
Understand the performance of every lead, regardless of the channel. Gain unbiased visibility into the performance of every direct response channel including lead vendors, paid and organic search, TV and radio, direct mail and other offline channels with side-by-side comparisons. Sparkroom helps you confidently make data-driven decisions with a better understanding of campaign progression. Assess and optimize each channel by program, campus, campaign, student demographics, geography and more, in order to turn more leads into enrolled students.
Proactively manage your lead vendors. Easily manage your lead vendors against your budget, volume and conversion targets. Detailed scorecards provide you the tools and clarity to hold lead providers accountable for performance. Sparkroom greatly simplifies the management of leads, allowing clients to directly manage vendors in-house if desired, to further reduce costs and gain greater control.
Align marketing and enrollment team performance. Get enrollment and marketing teams on the same page from inquiry to start and beyond. Make data-driven decisions about new and ongoing marketing initiatives with clarity about your sweet spots and areas of opportunity. Improve enrollment predictability by better understanding how vendors, geography, degree-level, program, enrollment counselor, lead source and seasonality influence enrollment team performance.
Immediately improve the performance of your marketing spend. Increase conversion rates and lower acquisition costs by optimizing your lead spend against your strongest performing segments and eliminate waste in areas that are not yielding results. Objectively compare the cost of each campaign against the lifetime value of every resulting enrollment, in order to gain a true view of the return on investment of every marketing dollar spent. Scrub and deliver leads to your CRM platform in real-time, reducing cycle times and cost wasted pursuing bad leads. Implement integrated email marketing campaigns based on best practices.
Learn more about Sparkroom’s Enrollment Marketing Automation product suite.