LEAD PERFORMANCE MANAGEMENT FOR MORTGAGE LENDING
Internet lead providers have become a crucial sales channel and a significant proportion of marketing spend for many mortgage lenders, but most don’t have the tools or expertise in-house to maximize this increasingly important channel. Mortgage lenders choose Sparkroom in order to:
Invest in the most profitable leads. Gain clarity on the performance of lead sources, segments and filters. Stop buying the leads that don’t perform and buy more profitable leads that your sales team can close. Objectively compare the cost of each lead source, segment and filter against the resulting revenue, in order to gain a true view of the return on investment of every marketing dollar spent.
Leverage lead buying expertise. Leverage the expertise that is difficult and expensive to keep on staff. Your Sparkroom account team includes professional lead buyers and direct marketers with years of experience marketing and buying leads in the mortgage industry. We work with you every day to make data-driven recommendations on lead optimization, and can optionally manage the administrative burden of dealing with your lead providers.
Expand your roster of lead providers. Expand the number of lead providers you use, insulating you from changes in lead quality, volume, pricing or performance. We manage your expanded lead portfolio with real-time scorecarding of all your lead sources, segments and filters, increasing the predictability of your lead volume and allowing you to swiftly capitalize on high-performing lead sources.
Align marketing and sales. Get sales and marketing teams on the same page – from initial lead to application and beyond. Make data-driven decisions about new and ongoing marketing initiatives with clarity about your sweet spots and areas of opportunity. Improve closed loan predictability by better understanding how lead providers, filter settings, product, geography, loan officer, and seasonality influence sales performance.
Outperform your peers. Focus your sales team’s efforts on the best performing leads and measurably increase close rates, average loan size, and profit per loan. Reduce bogus leads and ensure that loan officers are working the most profitable leads available.
Learn more about Sparkroom’s products.